Super League needs a ‘vibrant, dynamic’ London, says chief executive Robert Elstone

Robert Elstone wants a London presence in Super League, however there are still hurdles to overcome before this may become a long-term fact.
London Broncos’ return to soccer league’s top flight lasted just 1 season, together using Danny Ward’s side being hauled back to the Championship after the 19-10 conquer to Wakefield Trinity of Friday.
Nonetheless, the Broncos and head trainer Ward won many admirers at 2019 after accruing a record-high number of wins and points for a team, demonstrating to be aggressive and winning marketing last year.
Super League chief executive Elstone is. He cautioned that there are issues which have to be dealt with prior to the Broncos can turn into an side from the branch .
“We need London in Super League going forward – I absolutely believe in that – but we still want a vibrant, dynamic London, playing with bigger attendances in a much better facility, in my view,” Elstone stated.
“That’s what we’ve got to build in London which will take some investment and time, but is a part of where we all need to be in Super League.
“What I expect they do is build onto 2019 and that which they undoubtedly have is a terrific coach, wonderful players and they have been aggregated together to make something that has done remarkably well and they should all be proud of that.
“If they could use this as a stepping stone to rise then that is wonderful, but both you simply have to look at the resources, the attendance, sponsorship and third-party money they generate isn’t big – and that is always going to be a limiting factor.
“For London to thrive, we need to take action about that.”
Elstone was talking to preview the upcoming Super League play-offs, which has been held in Manchester at Grand Final venue Old Trafford.
Salford Red Devils will represent in the play-offs greater Manchester. But some turmoil has been endured by the game in the area with the plank of Championship team Swinton Lions resigning the backlash over in their proposals.
And if Elstone wants league to prosper in London, he’s eager to make sure Manchester has a Super League presence that is strong too.
“I live in Manchester – arguably Britain’s second-most important city – and Manchester is an remarkable city and it wants to encourage rugby league in the maximum-possible manner,” Elstone said.
“We need to make sure Manchester becomes a rugby league city, whether that’s through Salford or another clubs in and around the Manchester conurbation.
“This is a great chance in this city and we’re likely to get the most out of it.”

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